One of the most common questions is how long does the SEO take to show the results? Many businesses are in the quest to know when they will see their investment’s impact. However, you should know that SEO is not like paid media, where the results can be seen almost as soon as the ads are turned on. You should know that it takes time to see the SEO results.
When it comes to putting together a proper SEO strategy, it is common to put together your campaign’s goals and KPIs. Goals are the end outcomes you want to achieve, and KPIs demonstrate progress toward your goals. Both of these attributes are very important for your SEO success.
What happens in Months 1 to 6 of a Typical SEO Campaign?
There is a realistic timeline for a typical campaign planned and implemented by a high-quality marketing agency. Before you start on any SEO campaign, it is very much essential that you first have a clear understanding of what you are trying to achieve so that your SEO team and you can prioritize all the tasks in the most efficient way possible. First, you should ask yourself if you are looking for an increase in overall traffic or if you are more interested in boosting your number of leads. You should also know if you want to improve conversion rates or if you want to build a brand as a top priority. It is a fact that all these goals are not mutually exclusive.
You should focus on the following things during the first six months to ensure your campaign is destined for success.
Cleaning up the Technical Foundations
There are many instances where businesses inherit an enormous amount of issues related to optimization, which are likely to hold them back, and addressing the issues and working with the development partners to find the right solutions is essential. It would be best if you carried out a technical audit to unearth all the technical issues. The audit should also deliver a strategic roadmap for solving all these problems.
Depending on your niche, you can implement your strategies and start building an SEO narrative. You should be patient and allow enough time for Google to register all the required changes.
Correct keyword Targeting
Many businesses out there rely on built-in SEO plugins for managing their organic visibility and this can affect your ability to appear in front of the right audience who are willing to convert to your leads. The first step in any ongoing SEO Strategy is undertaking keyword research and evaluating what you want to be found for. You should identify new opportunities that your business could benefit from.
You should also gain valuable insights from your existing customer base and verify which queries the users are using when landing on your website.
Build an Effective Content Strategy
Producing useful and informative content for your target audience will always be a sound strategy. From an SEO standpoint, producing relevant content which is associated with one of your target keywords will always remain an effective strategy. This content will demonstrate to Google how authoritative you are on the topic and how the additional pieces will be able to leverage your visibility for your priority terms.
You should Expect Results from SEO within 6 to 12 Months.
Practically, SEO shows results within a time frame of 6 to 12 months. Results mean a measurable increase in traffic and associated leads or conversions. Any business/company that is investing in SEO should also expect to be able to see the progress within this particular timeframe. The best an SEO can do is give the best guess estimate based on analyzing the current performance and the proposed strategy of a website.
We all are no strangers to the fact that it takes some time to improve your SEO. Google wants to show you the best results for any given search query, and it takes some amount of time to deserve the rank. With the right strategy in place, six to months is a long enough period to see the impacts of the SEO efforts and justify the ongoing investment into growth.
Following are the Factors Which Determine How Long It Takes to See Success from SEO-
Your Website History
Working on a brand new domain is one of the primary factors which influences the time it takes to see the SEO results. A new domain will take longer to show success than an established one. A selected field is the one that usually has earned some level of authority and has some backlinks pointing to it. A brand new domain is one which should expect to see results within nine to 12 months rather than 6 to 12. However, it is essential to consider that an established domain does not necessarily mean that one will see quicker results. One is not likely to see quick results if the domain has previously been affected by any kind of penalty. When you work on a new project, it is an excellent idea to build up a picture of the website’s history.
The results can be seen far quicker in low-competition niches. If you are trying to rank a website for competitive personal finances keywords, it can take two years or more to earn main page 1 visibility. It might be possible to show promising results within 3 to 6 months for the local or the narrow lower competition keywords.
It is a fact that you cannot control a website’s history or the competition. You can manage the resources which are allocated toward an SEO project. You should understand exactly how this plays a significant part in the length of time it takes to see the results of a campaign. The more resources you can allocate toward SEO, the faster you can see the results.
Thus, your first year of SEO activity should be majorly focused on setting priorities and expectations. This will ensure all of the SEO work is aligned with your KPIs and will continue to add value throughout.