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Third Point is latest activist investor to take stake in Salesforce


Marc Benioff, cofounder and CEO of Salesforce, attends a session at the Congress centre during the World Economic Forum in Davos, Switzerland, on January 17, 2023.

Fabrice Coffrini | Afp | Getty Images

Dan Loeb’s hedge fund Third Point has built a position in Salesforce, expanding the group of activists circling the business software maker, CNBC has confirmed.

The news comes two weeks after Salesforce said ValueAct Capital CEO Mason Morfit will join its board in March. Elliott Management and Starboard Value have also disclosed positions in Salesforce in recent months.

Salesforce, which joined the Dow Jones Industrial Average in 2020, has faced high-profile departures and slowing revenue growth of late and dealt with criticism for buying companies such as Slack and Tableau at high multiples. In November, Salesforce gave weaker-than-expected quarterly revenue guidance.

ValueAct’s Morfit said in a statement last month that he looks “forward to helping them deliver profitable growth and shareholder returns.”

Shares of Salesforce underperformed in 2022, declining almost 48% while the S&P 500 fell 19%. Starboard said in a presentation in October that Salesforce was trading at a discount to its peers mainly because of a “subpar mix of growth and profitability.”

On Jan. 4, Salesforce shares rose more than 3% after the company announced a plan to cut 10% of employees.

“The environment remains challenging and our customers are taking a more measured approach to their purchasing decisions,” Marc Benioff, Salesforce’s co-founder and CEO, wrote in a letter to employees.

The Wall Street Journal reported on Third Point’s investment on Wednesday.

Last year, Third Point took a stake in Disney, and it later reached a deal with the media company that included adding former Meta executive Carolyn Everson to its board of directors. In 2020, the firm invested in Intel and urged the chipmaker to pursue “strategic alternatives” after losing market share.

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James Thomas
James Thomas
Hello, I am James Thomas blogger and content creator who specializes in personal finance and investing at Business Advise. I have been writing for over 5 years and have built a large following of readers who value practical advice and actionable tips. I'm committed to helping people take control of their financial futures and achieve their goals.

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